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Hi, Richard Seppala, “The ROI Guy,” here. Because it was finally time to launch my most powerful marketing tracking system yet, The ROI Matrix, I decided to give it the biggest possible send-off possible.

Working with Jason Ross, CEO of Orlando’s TSM Studio, we produced a real big-screen epic – our own lavishly-produced and slightly-twisted version of the classic science-fiction epic, “The Matrix.” And because we needed someone with the kind of awesome charisma who could hold an audience and leave them begging for more….I decided to play the lead part.

Please stop laughing and keep reading.

Having never really professionally acted before, I realized there were several challenges to the movie-making process. First of all, there are these things called “lines” that you have to actually memorize; you can’t just go out there on the set and make small talk in front of the camera. At least that’s what I was told by Jason.

On set with The ROI Matrix video. I’m the good-looking one.

So, while my wife was watching “Desperate Housewives” on a Sunday night, I was sitting in the kitchen, reading the script over and over, and pretending to be the enigmatic figure behind an amazing hi-tech virtual world of limitless information. But that was easy…because that’s who I actually am.

To make things even more complicated, I wasn’t just playing one part – no, I was playing two. This was something the guy in “The King’s Speech” didn’t even try to pull off – and he won an Oscar! I not only had to play myself, but I had to play “The Architect” – with special make-up that gave me a grey beard and grey hair. I looked a little like Colonel Sanders without the chicken.

But the end result, I think, is fantastic. TSM Studio did an amazing job of producing an entertaining series of videos that I think you’ll enjoy. You can check them out at my website, www.TheROIMatrix.com.

And while you’re at my website, check out The ROI Matrix itself. There’s a reason I went to all that time and trouble (and don’t get me started on the expense!). It’s because I believe The ROI Matrix can truly revolutionize anyone’s business and turn it into a money-making machine.

Believe me, it works better than I act!

If you want to know more about The ROI Matrix and what it can do for you, contact me at [email protected] for a free consultation. Please, no autographs.

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