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Hi, Richard Seppala, “The ROI Guy,” here.

Partnerships can be an incredibly powerful thing. If you read my latest article, “Bridging the Conversion Gap,” I talk about my ROI marketing improvement tool, “The ROI Bridge,” which works directly with Infusionsoft’s CRM software to give small businesses and entrepreneurs an effective automated process to capture and upload the contact info of generated leads for follow-up marketing.

The fact is that my call tracking system, teamed up with Infusionsoft’s amazing marketing software, makes a killer combo and delivers an awesome service to our customers. Obviously, this is a partnership that benefits everyone.

That’s why it’s so exciting to currently be at their annual InfusionCon event in Scottsdale, Arizona. Since they do provide the leading marketing software for small businesses and entrepreneurs, this is where the action really is. And also where I get to hobnob with such business stars as John Assaraf, one of the experts behind “The Secret” blockbuster book and video.

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“The ROI Guy” Meets “The Secret!”

Partnerships grow businesses. Cooperation yields more results than competition. And, at an incredible event like InfusionCon, it’s a real “meeting of the minds,” where we all can find out the latest and greatest marketing techniques and technology.

This is all valuable information that I can then share with my most important partners – my clients. They want to continually increase and improve their marketing and advertising ROI, and I enjoy helping them do it. Their success goes hand-in-hand with my success – and that makes it a true partnership.

I hope all of you make it a point to connect with leaders in your business to “mastermind” ways to grow your companies. It’s one of the time-tested proven ways to take your business to the next level.

Here’s hoping your ROI hits new heights in 2010.

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