Your ROI Guy

Counter Intuitive Secrets Reveal……

7 Powerful Reasons Why Your
Telephone Is the Lifeblood
of Your Community

From: Richard Seppala

Dear Friend,

As a business owner, regional or community manager you’re probably doing everything you can (within reason) to build your census.

…At least you think you are.

You’re working hard, running your company, searching for the best ways to remain competitive…and keep every prospect and customer you can.

…At least you think you are.

Danger looms. What if I told your business had a gapping hole in it, hemorrhaging valuable revenue faster than you were bringing it in.

Worse yet – You’re probably completely unaware of it’s existence!

Hundreds, maybe thousands of dollars might be slipping through the cracks of your business on a daily basis?

Revenue could be disappearing on you like a smooth magic act.

That’s right…you read those comments correctly. Allow me explain what I am talking about in a different way.

How sick would you get if you knew your business was missing one, five, maybe 20 ledads a day? Calls that went unanswered or transferred to voicemail that never made it there. Gone forever.

Do the math.

Do yourself a favor. Run the numbers in your head. Your knees will buckle once you realize the potential loss of revenue consistently disappearing from your bottom line. It will make you sick.

What’s worse, this scenario isn’t happening now and again or once in a while. NO!

It’s likely happening at your community every single day!

While you are out doing business, working hard for new residents, horrible things are happening at your community, right under your nose.

Here’s just a sample of what is probably going on at your office on a daily basis:

  • Frustrated prospects and customers are calling your community. Their calls are not being answered…so they hang up.
  • Prospects are being mishandled by one or more of your employees without you knowing it…so clients and prospects go somewhere else.
  • Service & Sales personnel fail to close potential leads because of ineffective sale techniques…so the prospect ends up going somewhere else.

In all likelihood, you don’t miss this business because you never saw it. You never knew you had it in the first place and the opportunity to capture it.

These are just a few examples of revenue coming in your front door and quietly exiting right out your back door. Day after day, night after night…

This scenario is like an annoying leaky faucet, dripping potential revenue down the sink – 24 hours a day.

Can you continue to afford this methodical exit of cash flow?

I doubt it.

You’ll be queasy when I show you how much business you are losing every day simply because of ways your employees are handling inbound calls; some on purpose and some by accident.

What’s worse, all those expensive issues can easily be eliminated.

  • Would you like to know how many times a day your community was missing Inquiry calls? Calls that could have been answered and converted into a census opportunities. Instead, these calls went to voice mail, only to have the customer hang up before they left a message.
  • Would you like to know how many times a day or week this scenario was reoccurring?
  • How quickly do you think you could increase your revenue and virtually erase all those census opportunities you were wasting if you knew how many inquiry calls were being mishandled?

1. Big Losses are Happening In Your Own Backyard

Businesses spend huge sums of money on marketing and advertising – all with one goal in mind…to increase their Census.

  • Do you know how much it costs your company to get a new resident?
  • Do you know how much it costs your company when you lose a resident?

Have you ever stopped to realize how much business is won or lost just by the way your telephones are being answered?

What if your business was to lose just one lead a day because the call was not answered or a customer was mishandled for some reason?

Have you ever considered what those accumulative losses might be?

Even on a conservative basis, it adds up to $100’s, maybe $1,000’s of dollars in lost revenue per month.

What if I told you this problem could be easily fixed for just pennies a day?

Would you believe me…or would you think it was even possible?

2. Stop the Financial Bleeding While You Still Can!

DON’T PANIC: There is an easy, inexpensive solution to your problem.

Imagine This Scenario

What if you had access to an easy-to-read, sophisticated analysis that clearly illustrated the path of every single inquiry call placed to your community – regardless of the hour of the day, or day of the week?

Imagine being able to track the process of every call, even after it was transferred by your receptionist…all the way through the sales process to the completion of the conversation, regardless of where it ended and the length of the call.

Sound nice? Keep reading, it gets even better.

Not only can you track the calls, but also with the click of a button, you can listen to any part of the conversation.

This is powerful, invaluable information you MUST know.

  • You’ll know if your receptionist is greeting customers correctly
  • You’ll know if your employees are asking the right questions at first contact
  • You’ll know if any calls are being dropped at any point in the process
  • You’ll know how many calls are being placed to your community before or after the switchboard is staffed. Mornings, nights, weekends.

Just like a doctor, you’ll have access to a complete diagnosis of your community with a detailed report indicating wherever there are deficiencies in your inquiry system.

“Hi Richard…Thank you! Since we have added your tracking lines to our marketing – we know instantly what the results are from each campaign that we run!

I also love the fact that we can see when all of our calls are coming in, and monitor how they are being handled. Making sure that we don’t let any prospective clients slip through the cracks!”

Ed O’keefe – Owner
Dentist Profits

3. Our Advanced Technology Leaves No Stone Unturned

The monitored report includes all times, night’s weekend, pre-opening hours, etc. This system leaves no stone unturned.

Having this kind of knowledge is invaluable to your business.

Access to this detailed information is like being in the other team’s huddle listening to them call the plays. It’s almost an unfair advantage over your competition knowing so much about your business activity.

You’ll instantly correct and eliminate huge, gaping holes in your business.

The benefits are numerous, which I will talk more about in a few minutes.

4. Your Investment is Pennies a Day – Not Dollars

You might think a system this important to your business would cost a kings ransom, but that’s not the case…in fact, it’s far from it.

The system is surprisingly inexpensive….for many businesses, the cost of this sophisticated technology is less cost per day than a cup of coffee.

What I Am About To Share With You Is Going To Change Your Business Forever.

Don’t take this lightly – I suggest you take about 10 minutes and read this report with uninterrupted focus. I urge you to close your door and hold your calls for a few minutes. You will be glad you did.

I am not going to mix words here – Your Community telephone is the lifeblood of your business. It is the absolute heart of your long-term business success.

A constant flow of potential business is literally slipping through the cracks of your operation every day and you MUST stop it from continuing.

The good news is you can stop the financial bleeding almost immediately.

Bottom Line: A high percentage of people answering phones do not offer appropriate help to the caller. Furthermore, often times, receptionists fail to capture the callers critical contact information so the prospect can followed up with.

In a typical office, it is staggering how many missed opportunities occur on a daily basis.

5. Effective Monitoring Options

Every Inbound Inquiry Call To Your Community Can Be Recorded:

As a Owner, V.P. Of Marketing or Administrator, you can listen to all of your inbound inquiry calls, and easily determine how each call is being handled.

It’s called phone surveillance.

To give you an idea of how effective this type of monitoring can be to your bottom line, just compare how successful video surveillance has been for retail stores and other merchandising companies.

Theft, shoplifting and other illegal activities have been dramatically reduced, and in most cases completely eliminated, saving businesses and storeowners millions of dollars in potentially lost merchandise and revenue.

Audio surveillance is no different.

Instantly you are back in control with the ability to monitor every call placed to your business. You will be shocked to finally know exactly how your company is handling the lifeblood of your business – Your inbound Inquiry Telephone calls.

Our technology gives you instant access to audio recordings of each call, all the way through to the end of the conversation, including transfers and sales presentation – for as long as the call lasts.

High Call Activity – Low sales/appointments Secured:

Let me give you an example of what I mean: Let’s say on any given day, ABC Community typically receives 20 inquiry calls. However, they only secure 5 appointments or tours per day.

What is happening to the other 15 or so calls that didn’t result in an appointment?

Where did those calls go…how were they handled?

These are just a few examples of what is going on in most businesses on a daily basis.

Its time to put a stop to these casual methods phones are being answered. Business opportunities are being squandered on a regular basis.

Now you can record and track every call to your business – for pennies a day. This is revolutionary technology. It will change the way you do business.

Most business don’t spend much time on this part of their business because they’re so focused out on the streets trying to drum up new residents.

Meanwhile back at the shop, countless inbound calls are going to voice mail, being mishandled or going unanswered.

In most cases, employees think they are doing a good job. They believe they are taking care of business, but often there is the absence of a clearly defined sales script preventing the inbound call from being handled efficiently. The result is another mishandled opportunity for new business.

Huge sums of money and the potential for new residents are wasted when someone fails to ask the right questions.

Most of the time, poorly handled inquiry calls simply disappear into thin air.


It is an entirely different scenario when the calls are recorded and the employee knows they are being recorded.

Your employees can actually go back and hear their complete conversation with a prospect or customer. They can listen to each call as a training module for improved performance.

As an owner, you will know exactly how many calls or inquiries were lost due to poor call management, and in some cases capture the ideal sales conversation which can then be shared with other employees.

Nothing is more effective than a real telephone call handled to perfection. Properly handled calls can be used as a positive training tool for employees. Good calls are great motivators when replayed during a staff meeting or other sales related training.

Welcome to surveillance of your business telephone.

Businesses That Should Not Take Advantage of Our Technology

  • Any business owner not interested in providing the highest quality of customer service they possibly can.
  • Any business owner not interested in growing their business.
  • Any business owner who has a lot of money to waste on marketing.
  • Any business owner uninterested in new, innovative business technology.
  • Any business owner with a casual interest in their bottom line or long-term success.
  • Any business owner uninterested in where or how their marketing and administrative dollars are being spent.
  • Any business owner with a “caviler attitude” about the long-term success of their business.

Any business owner that falls within the guidelines of this list would probably not be a good fit for our business platform.

“Since we started using your services, we have seen a dramatic improvement in our customer service and sales. Using it as a tool to critique, encourage and create accountability for our sales team and customer service team has been invaluable.

We have been able to take “sales mistakes” and turn them around into making more sales! We always had trouble getting our customer service staff to make cross sales, but now they make sales all week long. Thank you, Richard for helping us take our business to the next level.”

Michael Jones
Insurance Profits

Businesses That MUST Absolutely Have This Technology

Any business interested in knowing how their inbound inquiry calls are being processed and handled. This technology is good for any business concerned about turning lost opportunities into newfound revenue.

Our Precision Tracking System fits almost every type of business.

Our advanced technology not only catches mistakes being made early in the sales process, it also acts as an effective sales tool to build better techniques for employees.

If properly used, our system will help turn negative situations into positive sales opportunities at every stage of the sales process. Even veteran sales people can learn after hearing themselves in live conversations with clients.

6. Our System Is Seamless With Most Business Situations

When a person calls your Community, the caller is instantly notified that for quality assurance the call may be recorded or monitored. Our system offers two primary functions:

  1. It tracks all your marketing campaigns so you know what is working and what’s not working.
  2. It records all calls so you know how well your customer service is and how effective your sales staff is.

Your phone is the lifeblood of your business. Without incoming calls to your community, you really don’t have an effective business. It will be just a matter of time before you’re not competitive.

Actual Client Scenario #1

One of my clients manages a senior living community in South Florida area.

The Administrator recently approached me out of frustration with their marketing efforts. She just completed a couple of direct mail campaigns with very disappointing results. She spent about $10,000 on this campaign, yet she secured only 5 new tours.

She was upset her return on investment (ROI) was so poor.

Simple math clearly indicated something was wrong. From all indications, it appeared the community had an ineffective marketing campaign. At least that’s the way it appeared on paper.

A closer analysis revealed a completely different story.

The Administrator contacted me to see if there was something we could do before she mailed her next batch of postcards. I recommend we assign a couple of tracking numbers to each of marketing campaign. I suggested we run the analysis without alerting the staff.

Here’s where the story gets darn right interesting…

A couple of weeks later, the administrator asked her receptionist how many new leads and tours they received from their latest direct mail campaign.

The admissions coordinator said, “We did not get a good response”. She went on to say, “I don’t think we should continue that campaign.

We only got seven calls and only one person ended up scheduling a tour with us. I think it was a waste of marketing dollars.”

Based on the comments, we took the time to carefully analyze the campaign. She listened to each inbound call assigned to the tracking system.

The findings were quite different. As it turns out, the marketing campaign was very successful. They found the problem to be the way the 79 calls were handled once they reached the community.

That’s right; the marketing campaign generated 79 calls to the community! Nice marketing results if you ask me.

Later that day, the administrator shared these findings with his marketing staff. The report showed the office received 79 calls attributed to the direct mail campaign! Unfortunately, out of all those inquiry calls, only one tour was secured. Dismal results but hardly a result of the community marketing.

The receptionist said “Oh my gosh, how did you know that?”

The administrator told her that she personally listened to all 79 calls through a newly acquired Precision Tracking System.

The Story Has a Happy Ending…

As it turns out, the administrator did not fire the receptionist or marketing team. They turned the negative situation into a positive by teaching her receptionist a more effective way to handle inbound inquiry calls. The receptionist now has new telephone skills to properly facilitate inbound customer calls. They now have back-up systems in place and it does not include voice mail

The end result…

After three months of implementing our precision tracking system, the community increased census more than20% – in just three months!

The community initial issues occurred because of the way the calls were answered or not being answered and sent to voice mail or asked to call back during regular hours… not due to their marketing.

The scary part of this story is this – The marketing team didn’t even realize they were doing anything wrong. The backup team didn’t know enough to ask the right questions to support the marketing. Instead, they waited until the information was volunteered by the caller or just simply asked to call back. And, on most occasions, the caller did not call back, resulting in lost revenue opportunities for the community.

Refreshing Training Options

Our tracking system is often used as a training aid for employees.

When one of the sales staff conducts the perfect sales call, the call is retrieved and shared with other employees.

Listening to a live call is much more effective than listening to a rehearsed mystery shop call or role-play training. It’s a great way to hear and learn how other employees overcome objections from a prospect or customer.

Actual Client Scenario #2

One of our clients manages a Assisted Living Company. We work very closely with their office to help retain their inbound telephone calls.

Prior to using our system, this company was losing about 40% of all their total incoming calls.

The company desperately wanted to close the gap and have us determine why they were losing almost half of their total inbound customer calls to the facility.

We ran an analysis and determined the two most popular hours for incoming calls occurred between 8 a.m. & 9 a.m. and between 12 noon & 1 p.m.

Another Happy Client Scenario

The manager of the facility was astonished to get the results of our analysis.

Here’s what we discovered…The morning inbound call surge occurred during the time the company scheduled their daily “stand-up” staff meetings. The other time surge for missed calls occurred during the lunch hour. This was the time when most of the office managers left the building for lunch.

The manager made some quick changes to the staffing to accommodate all these incoming calls they were missing. This easy solution helped the community convert about 60% more business the following month, just by making those changes in their staffing schedule.

By knowing the flow of inbound call frequency, the company was able to make small changes in their administrative staffing and lunch breaks saving literally thousands of dollars in potentially lost revenue.

“Being willing to withstand the skepticism and criticism of others while you reject their ‘industry norms’, ‘rules’, traditions and deeply held beliefs about what can and cannot be done in order to design your business as you see fit, to suit your preferences, is an underlying strength of all exceptionally successful and independent entrepreneurs.

Rather than listening to nay-sayers, find the unusual person or persons who have gone where you want to go by the unusual path, develop your plan based on those rare examples, then focus on the implementation, deaf to others’ doubts and immune to distractions.”

*Dan Kennedy
“The Millionaire Maker”
*Author of 11 business books, recognized by INC. MAGAZINE
‘100 Best Business Books’ List, BUSINESS WEEK Magazine’s Bestseller List.

Total Census Solutions Benefits These Following Industries:

  • Assisted Living Communities
  • CCRC’s
  • Nursing Homes
  • Apartment Complexes
  • Senior Living Market
  • And Many Many More…

Your Business Will Be Effortlessly Transformed As Soon As You Activate Your TCS Tracking System And Turn On These Exciting Benefits:

  1. Multiply your profits by leveraging marketing that actually works
  2. Identify the actual words that drive your sales, appointments, conversation, etc.
  3. Hold advertising reps, copywriters, consultants and/or staff members accountable for results
  4. Automatically build a database of targeted, qualified, leads
  5. Take a second marketing shot at prospects who didn’t make it all the way through your funnel and “reclaim” opportunities from advertising efforts
  6. Convert more residents, patients, or customers from every marketing campaign you implement
  7. Retain “on the fence” clients and avoid losing them to your competition
  8. Discover what’s working, what’s not working, and how to make adjustments so mediocre marketing becomes exceptional marketing

7. If You Are Going To Be Competitive In This Market You Must
Take Advantage Of The Cutting Edge Technology To Help
Increase Your Bottom Line As Much As Possible.

In all of my years in business, I have not seen another product or service create the “buzz” as our Precision Tracking System technology.

It’s a “no-brainer”, and savvy business owners understand the critical importance of tracking calls…and now that there is inexpensive technology to remedy their situation – It’s my job to keep up with the demand.

What’s more amazing is the cost of our product. We could charge triple the price and still be very busy, but I won’t do that.

Most business owners are astonished to find out how inexpensive this highly sophisticated technology is, and how easy it is to get complete coverage for their businesses.

Technology to Fit Every Business Size and Scope

If you’re running a one-person community, or a large corporation, I urge you to take this service serious and make a wise decision for your business.

I cannot think of ANY business that could not benefit from our service.

If your looking to grow your business, and are looking for countless tips and suggestions that will save you thousands of dollars a month on potentially lost revenue – I recommend you put aside what you’re doing for just a few minutes and give my office a call at the number below.

I will be happy to set up a full demonstration for you. Once you see the power and ease of our technology you will be up and running in no time.

It’s as easy as “set it and forget it.” There’s no complex installation process required. Everything is done behind the scenes. You won’t have to change your current phone company or the invest in new telephone equipment.

Please do not put this off another second. You may, in fact, already be behind the eight-ball with an opportunity for me to get with you immediately.

I apologize for the urgent tone to my message, however, I am sure you will agree with the price of our starting services equal to the cost of a daily cup of coffee – The problem for most businesses is not the cost…it’s more about my availability to get companies scheduled for an appointment.

Here’s my dilemma (and one I am glad to have).

I decided to attend an international marketing conference last month in Nashville, TN. More than 1,300 entrepreneurs and business owners from all over the world attended this event.

I thought it would be a good idea to have a booth at the tradeshow and showcase our new technology.

To say it was a good idea would be a major understatement. Wow, was it a good idea, but now I’ve got my hands full!

People rushed our table and now the floodgates are open.

We are writing contracts at record pace.

I think the reason things went so well in Nashville is because the attendees were all self-employed business owners and entrepreneurs. They instantly recognized the value of our technology.

Applications flew from our booth like it was a fire sale.

It’s all good news and a problem any business owner would relish, but now the follow-up process is in full swing and I am a very busy guy.

Click Here!


Richard Seppala
Total Census Solutions

Click Here to Discover the Silver Bullet to Creating a Wealth Generating Business…If You Click, You Gotta Know That Some of Your Colleagues Won’t Be Happy!