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Hi, Richard Seppala, your ROI Guy here. If you’ve read my recent article, “Increase Your Marketing ROI with “The Human Factor”, you’ll know that I strongly believe that whoever takes your sales calls can help or hurt your revenues dramatically. Because I’ve seen it proven time and time again.

Again, taking customer calls is not just “answering phones.” That person needs to be your best sales agent, not someone doing their nails while they repeat “uh-huh” over and over no matter what the person on the line is saying.

That’s why I strongly believe in recording customer calls for quality control. It’s not a case of Big Brother watching over every word your employee says – it’s a case of improving job performance and can be a very positive experience. If you’re a one man band, you might even want to do it for yourself!

Just as it’s important to deal with what happens when someone answers the phone, it’s equally important to deal with what happens when someone isn’t there to answer the phone – especially when you look at it as another opportunity to increase your ROI and your revenues!

The traditional ways of dealing with phone calls during off-hours – or when everyone’s too busy to answer – is for the caller to simply leave a message. Well, I’ve taken that to a whole new level with my “ROI Guy Bridge.”

The “ROI Guy Bridge” automatically collects the contact information from the caller, transcribes the call content, and uploads it into your customer marketing database. That way you not only don’t miss a message, but you also have their invaluable contact details at your fingertips and ready to market to.

If that sounds complicated, it’s not – and it’s very affordable for small and medium-sized businesses. As a matter of fact, it will more than pay for itself quickly – you can check it out for yourself at www.yourroiguy.com/pdf/Infusion-Bridge.pdf.

Sales calls are the lifeblood of your business – so make sure you’re getting the most out of them. Until next time, I’m Richard Seppala, The ROI Guy, wishing you many happy returns on all your investments!

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