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Track valuable phone leads and capture
information about every caller

Measure customer response and ROI for
each advertisement or campaign

Respond effectively to your calls and improve
sales technique

Attract new business and convert more callers
to customers

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About Richard Seppala

Richard Seppala, also known as "The ROI Guy," is obsessed with the question: What is your return on investment for each of your marketing campaigns?" Constantly in search of the answer to this question, Seppala founded Total Census Solutions in 2005. Total Census Solutions provides clients across the country with a call measurement system that "puts the power and ease of ‘online’ precision results tracking on autopilot with all of your offline marketing campaigns!"
There is no easier way to monitor the success or failure of ad campaigns, track marketing response rates, determine return on investment (ROI) and identify strengths and weaknesses of your marketing and customer service programs throughout your business
life-cycle than with Richard's system...continue reading


Latest Blogs  ROI   [view all]


Wednesday, August 24th, 2011

Hi, Richard Seppala, “The ROI Guy,” here. For months, I’ve been writing about the forthcoming launch of my most powerful marketing tracking system yet, The ROI Matrix.

Well, I’m excited to say that launch is finally here.

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Latest News  increase marketing ROI   [view all]

Marketing ROI Expert, Richard Seppala, aka ROI Guy, Featured on FOX as Guest on The Brian Tracy Show

Tuesday, June 7th, 2011

Richard Seppala, known as the ROI Guy, was recently seen on FOX and other network affiliates across the country as an expert guest on The Brian Tracy Show.

Orlando, Fla. – June 7, 2011 – Richard Seppala, advertising and marketing ROI expert, was recently an expert guest on The Brian Tracy Show. Best-selling author Brian Tracy, …

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Latest Articles  improve marketing ROI   [view all]


Thursday, August 25th, 2011

Richard Seppala’s New Webinar Shares Marketing Secrets for the First Time

It’s been years in the making – but Richard Seppala, “The ROI Guy,” is finally revealing all the secrets behind his breakthrough marketing ROI system, The ROI Matrix.

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